WHAT FERN ACTUALLY DOES
01
Creates a governed price band.
Uses PSI demand, shelf-life, market signals, buyer behavior, seller floors, and risk constraints to set low, average, and high recovery guidance.
02
Frames accept, reject, or counter.
Compares offers against price floors, recovery urgency, and brand guardrails so teams can negotiate without uncontrolled discounting.
03
Writes the finance rationale.
Records why a discount, counter, auction reserve, or disposal decision was commercially reasonable and approval-ready.
